"Luis Guilherme Pires Davidson, Guime for short, is the intellectually best equipped adman of his generation. He deeply understands fine arts, literature, design, music, fashion, architecture and sports. He was professionally shaped at DPZ, by Francesc Petit, in a team that, had huge talents like Rui Branquinho and Fabio Meneghini. Before joining W/Brasil, in 2004, Guime was one of Brazil's digital pioneers. Precise and without frills as art director, Guime also writes like the best copywriters, leads teams with sweetness and firmness, delivers charming and charismatic presentations, and has no problem hiring more famous or expensive people than himself - if it's in the agency's best interests..."