Lupo is love. This is one of the most recognized advertising concepts to date. But entering the like, follow and share age, Lupo needed to launch a new campaign to spread their love into a new era. With an original song by the duo AnaVitória, Lupo scattered paper hearts in beautiful real life activation taken place in the city's CBD.
Before social media's antagonism caught up, we published the behind-the-scenes FB movie below.