L'ORÉAL | FIRST WOMAN'S DAY

March 8th. Valentina's first International Woman's Day, officially as a trans woman. It was a small low budget local FB video. But it owned the social conversation. That gave L'Oréal the courage to hire Valentina as their first transgender person in the history of their famous Beauty Squad of celebrities. Months later, Valentina was on French Vogue's cover. Now she's a Victoria Secret's Angel. This is creativity to change culture, brands, businesses and even the world.