The Hospital de Câncer de Barretos is one of the best Cancer Centres in the world. But it is quite hard to get there. Knowing that the city had an airstrip nearby, we just had to create a moment for people, government and airlines to reactivate the old airport and make the lives of patients and their families better. We even did an original Safety Video to thank the first airline to join us in the campaign.
Shortlisted at Cannes and winner at local and regional festivals.