Braskem in one of the most important chemical companies in the world. But nobody ever heard of them. So we wanted to create a piece of work that could not only create awareness about their brand, but also succeeded in explaining what they are all about. So we sponsored the Brazil F1 GP, and even created the trophy made with sustainable green plastic (from sugar cane) designed by Architect Oscar Niemeyer, at 97 years. The impact was so big that, on the following year, we did it again but this time using the plastic recycled during the race event. Today, every Brazilian knows what Braskem stands for.